Impact of Recession on Movie Industry

Impact of Recession on Movie Industry Foreword Writing this dissertation was a long and exhausting process which included many setbacks and failures. Nevertheless it also was fulfilling and exciting as I was driven by my passion and interest in movies and cinemas in general. I always intended to work for the movie industry one day and hold well- grounded hopes of achieving this goal in the near future. Maybe this dissertation will help to convince the studios of my passion and capabilities. My thanks go to Mr Nick Bowen, who was an outstanding tutor and helped me through rough and inconvenient times with his competence and great sense of humour. I also would like to thank me interviewees Mr Arwed Fischer and Mr Jan Fantl, who provided me with many important information and an inside into the industry. Without them, a big part of the report would not have reached the standard it has now. Finally, I am very grateful for the help of my parents who made it possible for me to go to London and provided me with everything I needed in order to be successful and happy in the future. I do not want to forget to thank everybody else who supported me during this tough time and cheered me up after one of the occasional setbacks. Executive Summary Recently the film studios are experiencing a boost of attendances and ticket sales despite the financial crisis. This already happened in past recessions and therefore will be analysed in this report. One reason for that economical immunity seems to be the technological development such as sound and colour in the past or 3D cinema nowadays. Nevertheless there are some issues the industry has to deal with at the moment, e.g. piracy or substitution goods like videogames. Although 3D movies did fail continuously in the past in terms of economical success, the studios tried it again with an advanced technology and exceeded all expectations when Avatar was released. In this context factors such as rising ticket prices or the limited number of 3D capable cinemas play a big role as well in order to determine the future potential the 3D technology. A few companies already started to produce and sell 3D capable TVs which are supposed to the next economical success the movie landscape. IMAX cinemas suffered a long period of very low attendances and decreasing ticket sales until advanced 3D technology has been used to produce movies. Since then the IMAX group notes record breaking attendances and boosting profits. Two surveys have been analyzed and compared to each other. One, published in 2005 by Opinion Dynamics Corporation alre ady showed some curious facts on 3D cinema and its likely success in the future. The second one has been generated online by the author of this report in 2010 amongst a group of people from 10 countries. In terms of forecasting a success of 3D movies it is very hard for the studios to forecast the success of a single movie or even a whole new technology. They mostly try to find what is most appealing to the audience (unlike independent productions) and therefore have their analysts forecasting risks and returns. Nevertheless DisplaySearch 3D Display Technology conducted a forecast which is quite optimistic and expects increases in every sector of the movie industry (cinemas, home cinemas etc). The recommendations include the authors personal opinion of how the 3D technology will influence the cinema landscape and the options studios have to market it properly. By interviewing people from the movie industry the author gathered some inside knowledge which he tried to apply to his recommendations. Therefore it is expected that the boom of 3D movies will slow down slightly but continue to strengthen again. In the long term it is expected that the new technology will have a positive impac t on the movie industry. 1. Introduction According to Dreamworks Animation CEO Jeffrey Katzenberg, the upcoming 3D movie technology is the greatest innovation to occur in the movie business in 70 years. (CNN Online, 2008) This statement shows the hope of the whole industry for more attendances and a revolution in the movie market. An increasing amount of movie studios shift their productions towards the new technology. As a result this is discussed in a rising number of TV-shows, magazines and newspapers. Despite the fact that videogames are becoming more popular and the financial credit crisis has reduced average income, going to the movies still seems to be a big part of daily life all over the world. This happens even though the whole film industry seems to be in a crisis, as will be explained below. Initially 3D movies were produced using 2 separate projectors to produce one double image and running two separate rolls of film. Nowadays the technology is far more advanced which means that digital projectors are installed in cinemas producing sharper and steadier images. There also is a difference in production between real movies and animated ones. Animated movies are not produced with real cameras but use computers to create and render every single shot from two angles. Live action movies on the other hand are filmed by new dual lens digital cameras that are able to capture two points of view. (BBC news, 2009) Movie attendances in the United States decreased by 2, 6 %, falling to its lowest level since 1997, whereas revenues fell from $1,484 billion in 2004 to $1,364 billion in 2008. In the same period the amount of screens jumped from 35,993 to 39,476. To be able to show 3D movies, it is necessary to upgrade to digital screens; here the number increased from only 138 in 2004 to 4,576 in 2008, a rising trend. (Marche du film, 2009) Linking these data leads to the conclusion that the movie industry is keen to establish and invest in a new technology in order to make going to the cinema more attractive to its customers and increase attendances in the short and long-term. The following report analyses the current status of the movie industry and shows the likely economic impact in times of recession on the worldwide market. The industries main current issues and a forecast based on trends and profound market research are also examined. 2. Literature Review This chapter summarises and evaluates the related research of what has been written about the research topic. Opinions and data from many different people, working for the movie industry or being close enough to venture a forecast, have been taken into account and evaluated objectively. The chapter also defines and explains the new 3D movie technology, its history and its characteristics from different perspectives. Furthermore it covers several models and theories and talks about reports and how to estimate their importance. This is followed by an evaluation to point out weaknesses or gaps in the literature. The final part will consist of a link to the initial research question and what the plan for proceeding is. Overall, there are 3 main questions to be covered in this chapter: 1. How did big studios fight back in past recessions? 2. How have technical developments influenced business in the past in different markets? 3. What are current issues in the industry? It also is evident that due to the newness of the topic chosen, there are certain constraints in terms of what kind of literature is currently available. Therefore the main sources cited are websites as well as primary research. 2.1 Comebacks of the Studios in Past Recessions After the first big Wall Street Crash in 1929, admissions rose by 58% compared to the previous year. (Entertainment times online, 2008) According to John Fithian, president of the National Association of Theatre Owners in America, this means that â€Å"In the past four decades there have been seven recession years in this country, and the box office has climbed strongly in five of those years,† (Entertainment times online, 2008) According to the Academy of Management Journal (1996), between 1936 -1950 property based resources such as long-term contracts with stars and theatres helped financial performance to stabilize. Contrary to the period of 1951-65, when knowledge- based resources such as coordination and production talent and budgets increased financial performance. (Academy of Management Journal, 1996, pp. 519-543) Asking some of the most important and powerful people in the U.S. and UK movie industry shows that the majority believes that the current recession either is an opportunity or even a reason for rising sales. But what is the reason for that surprising success in economic downturns? Besides new technologies, which unfortunately are not always released at the right time, the studios decide to publish more comedies and action movies, to help the audience to escape from their monetary problems. In the USA, three of the top-five movies in terms of gross profit of 2009 are comedies: Mall Cop, Hes Just Not That into You and Bride Wars. (CNN movies, 2009) This permits us to draw the conclusion that a recession does not necessarily lead to a break-down of sales in the movie industry. But did past recessions really have no impact or even a positive impact on the movie industry? Not everyone agrees with the theory of increasing sales in recessions though. Gerald Peary, a documentary filmmaker and critic in Boston, Massachusetts, believes that the market will be flooded with intellectually less challenging movies since they are the ones that are more likely to succeed on the audience with smaller budget. In his opinion The dumber the movie is, sometimes, the more money it makes, which states that Those movies are somehow both critic proof and depression proof. (CNN movies, 2009) Another point of view is represented by Basinger, the film historian who assumes that it is still too soon to predict any trends concerning the recession and movies. She points out that recessions leads to faster changes in the movie scene. Also for her, going to the movies is not highly affected by the crisis, as it still is [] the cheapest and fullest way to abandon your troubles and lose yourself in a story. (CNN movies, 2009) Even in some of the worst recessions, economy ever has experienced, the movie industry mostly has been of the few sectors that was able to maintain its position in the market or even increase admissions. This is due to peoples not changing consumer behaviour. Even though they got affected by economic downturns, most of them still wanted to escape from their misery for a few hours. It also is an opportunity for independent film makers to realize low-budget productions, as movie studios get more cost- conscious when their stocks fall during a crisis. Henceforth studios prefer to invest little money in innovative productions and directors hoping for a reasonable return of investment. 2.2 Technological influence on Business in the past Around 120 years ago, films were little more than drawings that seemed to come alive with motion. Then, in 1877 Emile Reynaud had patented a machine, the ‘Praxinoscope, which projected seemingly moving paintings onto a screen. An upgrade of his invention, the Projection Praxinoscope, which was a large-scale Praxinoscope, got patented in 1888 and was used for public projection. Reynaud started to screen his films, accompanied by music on a regular base. Yet that early atmosphere and technology were very similar to today screenings. (Kinogeschichte, 2009) Using spools to feed and take-up the extended picture band, sequences were no longer limited to short cyclic movements. This was the first and important step for commercial use which has been so essential for successful cinematography. (Exeter, 2000) Nevertheless, there were still many issues concerning films, amongst other things the length of them or the lack of sound. To compensate this problem, it was tried to create a more realistic, narrative and psychological atmosphere using on-screen text and a pianist accompanying the film. Back in 1927, after the introduction of movies with full sound, cinema attendances jumped up from 57 million to 90 million in 1930 (Shmoop statistics, 2009) and made them even more popular. This demonstrates that introducing a revolutionary technology can lead to soaring attendances and higher box office sales for the studios. Also the lack of colour on screen was tried to be compensated to improve the movie experience. One of the first ideas was to tint the film reels but later prising companies such as ‘Technicolor and ‘Eastmancolor, made it possible to use new ways of colouring and achieved the objective of a deeper and more intense atmosphere. (Inventors library) Nowadays black/white movies disappeared almost completely from the world of movies. Although, the success of films like ‘Schindlers List (Steven Spielberg, 1993) and ‘Clerks (Kevin Smith, 1994) shows that it is still possible to achieve commercial and critical success with monochrome. (David Parkinson 1995, pg 112) After releasing the first full-colour, La Cucaracha (1934), coloured movies became more and more popular. In the late 1930s, the films,Snow White and the Seven Dwarfs (1937, Disney), were a huge success. Last one still is considered a milestone as it was thefirstfeature-length animated film. (Filmsite, 2007) Introducing new, revolutionary technologies and giving them the chance to go to maturity stage of the product lifecycle always has been very profitable for movie studios. Be it the implementation of sound or the introduction of colour, people loved to spend their money on being amused in cinemas. 2.3. Current issues in the industry There are more problems and issues the movie industry has to deal with besides the current substantial crisis and recessions. These will be examined in the following sections. 2.3.1 Videogames as substitution goods Amongst many threats for the movie industry such as the highly developed internet, DVDs and an increasing amount of home activities, one of the main problems for the movie theatres and studios is the rising and durable success of videogames. First released in the 1980s, videogames have been designed for a significantly smaller target audience. This was attributed to the fact computers were still in the early stage of their product life cycle and thus the presence of computers in the average household was a much less common occurrence. The commercial use of computers was much more prominent during this period, than their household residential usage. Even with the introduction of platforms such as the SNES (Super Nintendo Entertainment System) in the 1990s, the Videogame industry was still viewed as a niche market. It was never anticipated to develop into a competitor of the movie industry as it is nowadays. Currently, the profit generated from videogames equates to that of their movie counterparts. Current trends indicate that consumers have a tendency to spend more on buying videogames as opposed to going to the movies which has been identified as a huge threat for the studios. Just recently, in the beginning of November 2009, Activision Blizzard Incs released Call of Duty: Modern Warfare 2 and anticipated more than $660 million in sales from 11-13 million sold units by the end of 2009. Also previous games were big hits in terms of sales as the table below shows. Top video games sales on their first day ( Reuters, 2009) Figure 1 These data can be compared to Top Hollywood worldwide opening weekends: ( Reuters, 2009) Figure 2 As aforementioned and illustrated by the tables (Figure 1 Figure 2) above, it is evident that data solidifies the trend that an increasing number of consumers are changing their consumer behaviour and purchasing videogames which they may enjoy at home. Another possibility for the rising success of videogames could be the fact of potential consumers rather staying home than spending money on transport for getting there and quite expensive snacks and drinks in the cinema. This data backs up the trend that more and more consumers tend to shift from going to the movies to buying videogames which they can enjoy at home. Even if they are more expensive (around $50/ unit depending on the platform) the duration of playing them is far higher than only two hours. This makes them a substitution good with which the studios have to deal with now and most likely even more in the future. On the other hand this also creates new opportunities for the movie and the game industry to work together and create profits by co-operating. This is already working in terms of converting movies to videogames but also the other way around. 2.3.2 Piracy Another very recent issue and problem for the movie industry is the rapid spread of illegal movie copies, also known as pirate copy. In 2007, downloads of movies rose by 50 % in Germany, mostly saved as digital copies. ( Welt online, 2009) According to The Institute for Policy Innovation (IPI), the cost of motion picture piracy is significant high and an essential threat to the studios and the whole industry. The loss for the movie industry was $6, 1 billion in 2006. Taking all industries into account that are related to the movies that number would add up to $20.5 billion annually. This means that not only the studios and related companies lose money. It also means that people are losing jobs. Piracy being absent, 141,030 new jobs would have been added to the U.S. economy in 2006 (IPI, 2006) Henceforth the studios are in an on-going war with the movie pirates trying to reduce losses. The enormous impact on U.S. and worldwide economy forced the industry to consider distinct strategie s to decrease or even stop piracy. Besides Ads, showing movie pirates chased by police and going to prison as for every other federal crime, the industry also adopted a hard line by suing them for compensation. This found its peak in sending four men to prison for one year and ordering them to pay $3.6 million of compensation to major film companies such as Warner Brothers, Columbia, Twentieth Century Fox, Sony BMG and EMI. (CNN Piracy, 2009) They operated a Swedish movie pirate website which has been judged of being illegal. In total, piracy and the recession have reduced DVD sales in the UK by around 10 % and in the US by even 13 %. The problem for the studios is that DVD sales are responsible for half a titles long-term profits and more than double the revenue than from tickets sold. (Independent Online 3D Revolution, 2010) Hence Hollywood always tries to find new ways of protecting their movies and anticipate copyright theft. Consequently they always need new technologies which cannot be hacked but according to Arwed Fischer (Fischer, 2010), it is almost impossible to find the perfect safety. Hackers are able to break any copy protection within days or hours. In fact, this made him quit the job as resources seem to be wasted on nothing. Critics on the other hand state that the way of how to calculate losses for the movie industry is neither transparent nor comprehensible. The studios claim that each single pirate copy is the same as one loss of attendance. This is one of the reasons why mentioned losses are extraordinary high. People that just downloaded the movie and never considered going to the cinema or buying it on DVD are not included in these statistics which makes them quite subjective. On the other hand, the new 3D technology makes studios feel quite safe at the moment as it yet is impossible to pirate 3D featured movies. Hence people who want to experience this new way of cinema must go to the m ovies and pay for their tickets. James Cameron also is aware of this unique selling point when he says: You can pirate a 3D movie but you cant pirate it in 3D, so you cant bottle that 3D experience. (New Yorker Online, 2009) Although this is a justifiable and legitimate objection, piracy remains one of the industries biggest problems. Even if not each ‘pirate can be considered a loss of attendance and ticket sales, it remains an act of stealing. The studios spend millions of Dollars to produce profitable movies which are linked to many jobs. That should not be undermined by downloading movies instead of going to see them in the cinemas and pay the entrance fee. 3. Research Methodology 3.1 Introduction This chapter explains the approaches used to facilitate a precise and specific answer to the initial research question. In order to gather relevant and accurate information both, quantitative and qualitative data will be used. However the authors focus will be on qualitative data collection. The potential bias of primary is quite low due to a wide range of interview partners, all from different sides. Secondary data has been gathered under same criteria in order to minimise the risk of potential bias. Where, if possible, the author tried to look for alternative explanations and to show that he was aware of any potential bias. 3.2 Justification of Research Perspective Every research requires distinct methods recommended for structuring research programs. In this dissertation, it has been chosen to base all outcomes and results on actual data or professional forecasts like interviews, surveys and questionnaires. Copies of them can be found in the appendix. A high level of discipline was necessary and essential at the beginning of the research. Even though it got disappointing at some points, as the researcher took a wrong path, objectives from books by Mark Saunders (2009) helped the author to keep focused and motivated. According to Saunders * â€Å"Data are collected systematically * Data are interpreted systematically * There is a clear purpose; to find things out† (Saunders et al, 2009) 3.3 Primary Data Collection The author attempted to use all the important primary data collection methods such as interviews, networking and surveys in order to analyse the data objectively. This leads towards an accurate answer to the initial research question. Interviews with people from the movie industry such as former employees of copyright companies and cinema owners have given a deep insight into the topic. Interviewees are: * Arwed Fischer, former employee of X-Protect GmbH in Munich * Representative of the Kinopolis group, one of the biggest German cinema chains, who wants to stay anonymous. * Jan Fantl, producer, production manager and former director Several approaches for the interview structure have been considered and led to the following conclusion: Although unstructured interviews have the advantage of complete freedom in terms of content and structure ( Kumar R, 2005), the author of this report decided to mostly use structured or hybrid interviews for his research purposes. This represents a spot in-between the unstructured and structured interviews in Figure 3. That was given due to the fact that face-to face interview were not possible for a number of reasons such as travelling cost or lack of time of the interviewees. Nevertheless personal interviews would have given the author some advantages such as observing his interviewee as well as listening to him or the chance to gather the data more efficiently. (Hollwitz, J. Wilson, C.E. 41-52) Therefore it has been decided to make use of telephone interviews, which are far less costly than personal ones, and mail questionnaires which require accurate question design to match reading comprehension of the interviewees. (Using Structured Interviewing Techniques, 1991) Especially mail interviews have been proofed to be quite efficient because interviewees took their time to think about the questions before answering them. An online survey has been generated and distributed by the author of this report. 47 people aged 22- 50 and from 10 countries filled out this online survey which has been piloted before with 5 people in order to make it more precise and accurate for a wider audience. It was created on the 07.April 2010 and has been closed on the 07.May 2010 .To generate it the online platform www.surveymonkey.com has been used. The complete survey can be found in the appendix of this report. Due to easier access given times and resources it was not possible to have interviews in other countries like the USA or India. At a later point in this report it has been compared to another survey taken by Opinion Dynamics Corporation in 2005 before the 3D technology boomed yet. This will show the process and change of customers opinion on 3D movies. Also a questionnaire has been conducted by the author. It has been sent via to several people of the movie industry. The response rate was rather poor as asked peo ple seemed to be busy. Standard questions have been used in order to facilitate the collection of data and due to limitations in terms of time and resources. The questionnaire can be found in the appendices in section 8.1 As aforementioned, the potential bias has been considered in the evaluation process. Another option to be deemed is the use of a supervisor or mentor. He made sure that collected data was rather objective than subjective and could provide the author with constructive criticism. 3.4 Secondary Data Collection Thanks to a wider range of secondary data available, the author collected a lot of relevant information on the topic. He did this through a critical evaluation of literature, not only from the USA but also from Europe to accomplish a fair and accurate picture of the industry and its potential in the future. Parts of the research were also based on past and current trends and forecasts that justify arguments and recommendations. In order to sufficiently cut down the total amount of data, the author interpreted data sourced mainly from smaller subgroups rather than â€Å"all possible groups† (Saunders et al 2009, p 150 152)This method saves the author valuable time and also makes research and evaluation of data more efficient by using a smaller pool of information. As every other method, this one also has disadvantages, such as gathering the wrong kind of data or using irrelevant data which cannot answer the initial research question accurately. Also some academic literature such as the The Academy of Management Journal has been used to provide a different angle of the research question. A SWOT analysis on the current situation of the 3D Technology and outline possible threats and opportunities for the whole movie industry has been carried out. As a planning tool a SWOT analysis has many benefits like the simplicity of taking one. Nevertheless this can lead to problems like underestimating the value of a SWOT analysis or to an imprecise and weakly conducted analysis. (Ferrel Hardline, 2007, p. 119-120) More benefits can be seen in Figure 4: (Ferrel Hardline, 2007) Figure 4 3.5 Conclusion of Methodology Using all the aforementioned methods and approaches, the author attempted to find an accurate answer to the research question. Giving the reader a deep insight into the topic and a widespread view of the 3D Technology opportunities and risks has lead to a complete understanding of the subject. All data has been analyzed and evaluated neutrally so a conclusion has been objectively drawn. 4. Findings and Analysis This chapter starts with an explanation of the technical side of 3D technology used today followed by an overview of the history of 3D movies and a SWOT analysis. After that, the role of 3D movies in general and in combination with IMAX cinemas as well as the importance of Avatar will be discussed. The chapter will concluded with the comparison of two surveys (for further information please see research methodology) and a forecast. 4.1. How does 3D technology exactly work? First of all, the binocular vision system is based on the fact that the eyes of a human being are spaced 5 cm apart. Consequently each eye sees the picture from a different angle. At the same time the binocular vision system in a brain is using the difference to calculate the distance. The brain also has the ability to show a relationship between those images even though they are slightly different. The brain can choose objects in the two scenes and work out how far an object is between those images. (How Stuff works 3D glasses, 2010) The reason for wearing 3d glasses is to provide different images into your eyes. The movie screen in fact shows two different images and the glasses cause one of the images to go into one eye and the other one to enter the second eye. There are two widespread systems of doing it * Polarization: The majority of the big studios such as Disney or Universal the first choice are polarized lenses for the glasses because they allow colour viewing. Two synchronized projectors project two individual views onto the screen, each with a diverse polarization. The glasses only let one of the images to enter each eye because they hold lenses that are polarized as well. This is comparable with the polarization of sunglasses. (Filmindustry, 2009) * Red/Green or Red/ Blue. Since polarization cannot be used on a traditional TV screen (unlike on upcoming 3D TVs which will be dealt with later on in section 4.7) the red/green system is used. Again 2 images are displayed on the screen, one in red and one in blue/green. The filters of the glasses only allow one picture to enter each eye. The brain has to correlate those pictures as aforementioned. It is not really possible to use a nor

Personal exercise plan For a football player Essay

A defender playing football has to have different requirements, these are as follows: Reaction time- a defender needs a good reaction time because when he receive s he ball he has to immediately take control and find a team player to which he can safely pass to. Flexibility- a defender needs good flexibility so he can reach out as far as possible to take the ball off an opponent. Muscular endurance- a defender needs good muscular endurance because he has to be playing for 90 minutes and cant let his muscles get tiered quickly. Muscular power- a defender needs good muscular strength so when he is one on one with an opponent and they collide he is not fallen of his feet. Speed- a defender needs to have a lot of speed so he can out run opponents and clear the ball out of his area. Agility- a defender needs good agility so when he is running in front of a opponent he can quickly move direction to have more positions to pass the ball to. Coordination- a defender needs good coordination because he has to be able to run and control the ball smoothly. Balance- a defender needs good balance so he is always on his feet when running and performing skills. Why it is important to have a warm up and warm down: Warm up A warm up is a period of gentle exercises preparing the body for a physical activity to follow. A warm up is important because it prepares your cardio vascular system for exercise, increases heart rate/ body temperature and it warms up your muscles. A warm up also loosens joints, prevents injuries [E. g. prevent you pulling a muscle because If u don’t warm up your muscles and you start a phsical activity you can pull a muscle very easly . A warm is done in 3 steps, these steps are a follow: 1. Pulse raiser- it prepares your cardio vascular system for exercise, increases heart rate/ body temperature and it warms up your muscles. 2. Stretching, which loosens joints, prevents injuries [pulling a muscle] 3. Skills, which gets you physiologically prepared Warm down A warm down is a period of light exercise at the end of a training session to insure a successful recovery will take place. A warm down is important because it allows the body to recover and it prevents your muscles from aching that hard. It also shortens recovery time and. It also removes carbon dioxide and lactic acid from your muscles. My circuit My circuit will consist of eight stations working different parts of the body. Each station will be carried out for 50 seconds and then will be followed by a 40 second rest period which will decrease by 5 seconds each week , this reason being I will be more fitter and I would not rest as much. Also by doing this it will be more challenging. I will carry out this circuit once a week for six weeks. My circuit will mainly concentrate on the arm and leg muscles because they are mainly needed for a defender in football. They also need good pectorals because of their power they need to be stronger than the striker. So if they are coming to you running fast and you try to take the ball of them and they are more stronger, then the impact will go on you then you would fall down and they would score. My circuit will begin with a warm up [as in any other sport]. There will be 3 stages to my warm up this reason being when your working on a circuit a lot muscles are being used to prevent injury I will have to do warm up thoroughly. 1. The First stage is to get my heart beat going. This is called a pulse raiser. The pulse raiser I have chosen is to jog for 7 minutes. This will increase my body temperature and get the heart supplying oxygen quickly to all the body parts being used [e. g. muscles]. 2. The Second stage is stretching your muscles after have been warmed up by the pulse raiser. I will hold each stretch for no longer or shorter than 8 seconds. I will do various different stretches as if you look below I will explain all of them in order:My circuit will have 8 stations. I have designed this circuit so that each station will be working on different muscles. The circuit is designed like this so that 1 muscle is no working to hard again and again other wise if it were you would not be putting your best ability in the stations . These are the stations in order: 1. Star jumps: This station works on the legs. The muscles being worked are the hamstring, quadriceps and gastrocnemius which is important for a defender in football because he has to keep moving and defending without his legs getting tiered because he game is 90 minutes and he has to last the whole of a the 90 minute period. 2. Press-ups: This station works on the arms. This includes the bicep, triceps and the pectorals being worked, which is important for a defender because he needs strong arms to help increase speed and to maintain a good balanced position while playing in the game. 3. Sit-ups: This station works on the abdominal which is important for a defender in football because he needs to be able to move side to side as quick as possible so he can doge players while trying to clear the ball. Squats: This station works on the legs, which include all the muscles on the leg that are hamstring, quadriceps and gastrocnemius. This is important for a defender in football because he has stay standing on his feet and keep moving to defend his goal for 90 minutes non stop so he needs strong legs to help him. 5. Pull-ups: This station works on the arms, which include the bicep and trip being worked. This is important for a defender because he needs strong arms to help increase speed and to maintain a good balanced position while playing in the game. 6. Squat thrusts: This station works on the abdominal which is important for a defender in football because he needs to be able to move side ways to make sure the opponent does not get close enough to get the ball from him. 7. Shuttle runs: This station works on arms and legs. The muscles being worked are the bicep, triceps, hamstring, quadriceps and gastrocnemius. Which are the most important for a defender in football. This is because the football depends on them a lot so they must be strong enough to help the player last a whole 90 minute game while he is running, kicking the ball and is always on his feet. My circuit will end with a warm down, which is really important because I have to remove all the lactic acid and carbon dioxide from my body. It also will lower down the heartbeat and reduce the blood tempreture. My warm down witch I have chosen will be o walk for 7 minutes. This will give me enough time to recover. Principles of training S. P. O. R. T Specific Progression Overload Reversibility Tedium Specific: The training I have designed is specific to football. Progression: I will progress my body to build something up. I will train, recover and then train more. Overload: I will make muscles work harder. The training must be raided to a higher level then normal. To do this I will look at Reversibility: is not achieved in circuit training if the above are adhered to Tedium: is overcome in circuit training by ensuring the sequence of exercises are organised to avoid, as far as possible, two consecutive stations stress in the same muscle groups. Due to the variety of exercises providing a balance loading on different body parts.

Business Studies Essay

What does the nature of business mean ? Usually, when filling out some kind of form, â€Å"nature of business† refers to the type or general category of business or commerce you are describing. For example, if you worked at McDonald’s, the nature of your business is food services. â€Å"Nature of Business† means what type of business your are doing? like Wholesale, Retail or Service, Manufacturing, Marketing, etc. If you want more specific, then HBA wholesale, Car Service, Furniture manufacturing, health Drinks Marketing, etc. The nature of business, means what exactly your business is doing and what is the service/product you are offering. For example the nature of â€Å"Walmart† as a business is â€Å"Retail† and the nature of â€Å"Microsoft† is â€Å"Software. † Internal and External Influences on businesses The external environment includes those factors over which the business has little control, such as government policy, technology, economic conditions and social attitudes. The internal environment includes these factors over which the business has some degree of control, such as products, location, resources, management and business culture. External Influences on business  ·Economic  ·Financial  ·Markets  ·Competitive siuation Technological  ·Institutional  ·Political  ·Legal  ·Social  ·Geographic If you had a shop and everyone decided to go to another shop that would be an econmic disaster! If this continues for a month then the business would close, employees would be laid off, and landlords and suppliers will not be paid. Charasteristics of boom perios – Higer lever of employment -Inflation may increase – The level of spending by consumers increases as they have more confidence in the economy Characteristics of recessi on period – Unemployment levels rise – Inflation may remain stable or fall Wages are less likely to rise as employers – The level of spending usually decreases Internal influences on Business – Product – The types of good and services will affect the internal operations of a business, The product influence and the size of the business -Location -A good location is an asset and will lead to high levels of sales and profits and a bad location is a liability that adversely affects sales and products  ·Location Factors – Visibility, promixity to customers, promixity to suppliers and promiximity to support devices -Management- Resource management -Business culture Failure to SME failure  ·Failure to plan  ·lack of information  ·leaderhsip skills  ·inaccurate record keeping  ·new taxes  ·not enough sales  ·economic turndown  ·staff difficulties Success to SMEs  ·Entrepemtual abilities

Comparing Christopher Marlow’s Doctor Faustus and William...

Desire for Knowledge and Power in Christopher Marlow’s Doctor Faustus and William Shakespeare’s Macbeth Plays written during the Renaissance often show how an individual is shaped by that person’s deepest ambitions, such as the desire to know, to rule, or to love, and how these aspirations can lead people down dramatic paths. Christopher Marlow’s Doctor Faustus and William Shakespeare’s Macbeth both involve noble protagonists who are portrayed as true subjects - tragic heroes; their selfhood is defined by their ambition and the decisions that they struggle with while attempting to reach their goals. Knowledge and power are the key objects of their desires: Faustus’ desire is intellectual, he seeks omniscience, and Macbeth wants to†¦show more content†¦This allusion foreshadows Faustus’ eventual downfall, in which he too will be foiled by an attempt to reach too high toward his desire for knowledge. The opening lines of Marlowe’s play show that Faustus is a philosopher and a self-reflecting person who realizes that he lacks knowledge, and who searches for the secrets of life: â€Å"[s]ettle thy studies, Faustus, / and begin to sound the depths of that thou wilt profess† (1.1-2). Faustus’ recurring tendency to refer to himself in the third person during his soliloquies underscores his subjectivity and his self-consciousness. The fact that the play begins with him alone in his study, soliloquizing about scholastic matters, immediately gives Faustus a semblance of individuality. Faustus’ individuality and personal desire for knowledge are enhanced in this scene when he states to Valde and Cornelius, Philosophy is odious and obscure, Both law and psychics are for petty wits; Divinity is basest of the three, Unpleasant, harsh, contemptible and vile. ‘Tis magic, magic that hath ravished me (1.106-110). Faustus is not satisfied with his previous knowledge, and he expresses discontent in the areas of theology, medicine, law, etc. He searches for ultimate knowledge and he wants to learn to manipulate it. His quest for knowledge fuels his desire to embark upon a new science and

Poverty And Its Effects On America - 2432 Words

Poverty can be characterized either as far as a clear salary level or as a relative condition that progressions as society reclassifies it. As the age of the world grows and progresses among the middle and upper class, the lower class is struggling to keep up with the rest. As citizens they have the right to be in the same boat as other successful people in the world, they just do not have an advantage in doing so. Communism is not in the conversation, but many of the working people in poverty deserve to be paid as normal to keep a home and more. Poverty can be reduced drastically with just a little help and kindness. Worldwide 600 million children are living in extreme poverty. To eradicate world poverty is estimated to be at one percent†¦show more content†¦The level of pay and the general material prosperity of American families has been an issue of developing concern in national discussions. Specifically, the progressing welfare open deliberation has centered consideration on the living states of poor families, both in an outright sense and with respect to those of different families. Primarily, government and culture must clearly communicate the serious importance of marriage to decreasing future poverty and other social troubles. Youth at risk of becoming unwed parents deserve information and assistance to prepare them for the task of bearing and nurturing children. Welfare should be changed to inspire rather than punish marriage, as the current system does. Also, by differentiating out results for people in both poor, single-folks families and families accepting welfare, America ha s the capacity to better concentrate on those people well on the way to be influenced by welfare change. Along the majority of the measurements citizens talk about, poor people, particularly those in single-guardian families, are fundamentally more regrettable off than the non-poor (Manning). Most economists agree that a safe meaning of destitution is the powerlessness, through absence of wage or riches, to give nice lodging, apparel, human services, nourishment, or training for oneself or one s gang. In 1999 the national government characterized the poverty line† the subjective partitioning

The Use Of Art Therapy For Children - 911 Words

Years ago, coloring was for children. Although occasionally an adult who was babysitting would color with the child, that adult wouldn t normally pick up a coloring book on their own. Recently, a new trend in coloring books for adults has changed the way adults relieve stress. Coloring books for adults has reached an all-time high with many books on bestseller lists. While this may be a fun hobby for some, others find serious stress relief from coloring inside these books. Adults who color often call themselves colorists, and while coloring may not be curing any serious diseases, it s helping people cope with various issues in their lives. Therapists have often used art therapy as a way to provide therapy in conjuction with talking about problems. When people cannot put their anguish or depression into words, they ve been asked to express themselves through art. When a person considers themselves bad at art, they aren t able to get the benefits that others might get from using art therapy as a tool. With coloring, there s no special talent needed. Everyone can color between the lines to get the benefits of stress relief. Four Benefits to Coloring Dementia and Alzheimers Art therapy and coloring can be used with dementia and Alzheimers patients to keep them grounded in the world around them. It can be used as a way for them to remain calm when they feel out of control too. Blood Pressure Like many other hobbies, coloring can help lower blood pressure. It can helpShow MoreRelated Art Therapy Essay1292 Words   |  6 Pages â€Å"Art therapy is a form of therapy in making of visual images (paintings, drawings, models etc.) in the presences of a qualified art therapist contributes towards externalization of thoughts and feelings which may otherwise remain unexpressed†(Walter Gilory, 1992). My vision of Art Therapy was very vague. 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Critical Analysis redeeming Rap music free essay sample

Redeeming the Rap Music Experience The Influence of rap on black urban youths has become a major part to the modern day music Industry. Berry uses the article to show that through rap music, low Income black youth are able to develop empowering values and Ideologies, strengthen cultural Interaction and establish positive Identities. This Is done by describing different components of urban black culture associated with rap which enhances the struggle for black significance in pop culture.His beliefs are supported by using rap artists and their music to show how significant it has grown to be a nominate form of expression but also a controversial issue for urban black youths. The thesis that rap music as cultural expression is supported in a way that shows that this is how we are informed about the lifestyle and problems taking place in black neighborhoods. Sex, violence, and racism are controversial issues within the article also supports Berrys argument. We will write a custom essay sample on Critical Analysis redeeming Rap music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Berry describes how music is conveyed as a way for rappers to connect with their audience by providing the history of how this form of expression came about.Explaining how Blues was formed by slaves who added some type of way to tell their story defines It as a style of which the audience their aiming for Identifies with their life. Walton for example defines the blues as a composition grounded in individual experience and one with which the audience tends to identify. Jazz is also used a form of expressing ones feelings or thoughts. Soul music in the past was presented as rebellious, prideful, and powerful due to the status of urban black youths.In todays society it is viewed as distinct experiences because of the slang, aggressive delivery and lyrical storyline in the music. Berry implies that the urban environment is important to the rap music culture. Michael Tyson suggests that our society has trouble accepting rap music because it cannibalizes Issues such as racism, sexism, classicism, and violence. This supports Tyson theory that contaminating raps expression of urban realities can create and reproduce the Issues such as racism, violence, and sexism. The readily Identifiable racial, cultural, economic, and political concerns portrayed In the music unites listeners into a common group supports the belief that musical forms are based on Ruth and reality. At the same time, Steersman provides another reality that rap music in popular culture to its commercial success in the mass media has renewed artistic development and investments. Popular culture is made by a variety of people and interests, but minister to interests of the more dominate.Berry states that there is always one part of popular culture that is outside social control and then goes on to say that there are several factors that spur raps position with American pop culture, such as cultural, economic, and social standards. Authors like Hillary and Gladden suggest that because of the negative treatment from those outside of their economic status, urban youth feel as If they have a lack of motivation to do better because they embrace their powerlessness because of their non conforming attitudes and unconventional behavior.All these factors begin to develop the Identity of urban struggle for black identity because it is a product of the black urban community suggest that youths are given an identity before it may actually be their reality. He goes on to say that youth movement is evident in popular culture so therefore their identity has already been misconstrued by racism, prejudice, discrimination and economic and educational stagnation through the rap music. This in return gives rap a negative image despite its purpose to inform its audiences of the lifestyle and experiences of the urban community.Its vulgar and provocative content contribute to the negative feedback it receives instead of realizing thats the style of expression associated with rap music. Sexually explicit lyrics in songs written by artist such as the 2 Live Crew provides a negative reflection of the urban community because it is purposefully done for humor. Berry says that there are good types of rap and bad types by showing that few rappers actually use sexually obscure lyrics and sexist towards women.Good rap would be considered songs by artist such as Queen Latish, Salt N EPA, You You, and MAC Late are working to dismiss the men rappers images of women through their own performance style and lyrics. Violence is another factor because it is associated with black urban youths where rap music is always the common denominator for in the communities. Berry gives the idea that a major part of rap music is a reality in these neighborhoods by using NNW, a. . A. Insignias with Attitude that consists of five rappers from L.A. Who rap about gang banging, drive by shootings, and police confrontations. The lead singer of the group argued that their lyrics aim to show the raw reality of life instead of making it peoples reality. Williams argues that rap music does not represent the beliefs and ethics of black communities but only because people overlook the positive efforts made by rappers and focus on the negative aspects. Berry demonstrate how the supremacy of white and black power are prominent through focusing on howParallels beliefs that rap Just shows the lack of education, and the frustration of the ghetto, and how hating rap can be linked to fearing young black men who are the stars of rap . Ice Cube the lead rapper of NNW is one rapper who is seen as racist due to his controversial album where he was expressed anger against Koreans and his Jewish manager. He stated that he only acts angry because he demands respect. POP cultural rap is very blunt, direct and outspoken, that those who dont know what its or have negative views about the messages conveyed easily become misconstrued r frightened.Its all about perspective. Berrys argument shows realistic problems within the black American Society because of its powerful influence on blacks and reality of situations that the society can relate to. Berry believes that rap music should be viewed as an artistic expression and cultural projection and th at it is necessary because it includes the acceptance of rebellious identity and beliefs for the listeners of such music and allows deprived black youth with the chance to hold strong values and establish positive identities in the world.